When Dr. Greg uses the verb "observe" (which is often), he means a willful action, not a passively received effect. Once, for instance, we delivered a cartload of dead leaves to the adolescent chickens, to "stimulate their instincts," and Dr. Greg suggested that we observe them. We sat in silence for ten minutes (that’s a third of a TV show, for most of us) watching the chickens stand still and nervously eye the leaves. "Well," he said eventually, "We can come back later."
Interesting critique of consumerism, counter-culture and the culture-jamming movement:
So here we have the paradox of anti-consumerism. The major remedy of the consumer society which has been adopted almost without question by the Left and by the radicals more generally has been one of the most powerful forces driving consumer capitalism. The Adbusters sneaker is just the latest and most extraordinary example. This is also why counter-cultural rebellion is not a threat to the system, but rather has become the system.[Update: link fixed]
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